Varix
A web development case study from Varix, covering how we designed and built
a map-based farm discovery platform from the ground up.
The Problem
Local, direct-from-farmer food is everywhere across the Netherlands and
Belgium — farm shops, milk taps, organic producers, pick-your-own plots —
but almost none of it is easy to find online. There was no single farm
discovery platform where someone could search their area and see what's
actually nearby, what a farm sells, when it's open, and how to get there.
Farmsy set out to solve exactly that problem, starting as a web-based
product.
Building the Farm Discovery Web Platform
Varix designed and built Farmsy's web platform end-to-end:
- A map-first discovery experience — users search their area and see
every nearby farm shop, milk tap, or pick-your-own location on an
interactive map, rather than scrolling a static directory list - Structured farm data at scale — the platform launched with 8,000+
verified farm listings across the Netherlands and Belgium, each with
opening hours, product details, contact info, and photos in one
consistent format - A simple three-step user flow — search the area, pick a farm, get
directions and go buy — kept deliberately simple so the product stays
fast and low-friction - A trust and verification layer — farms are marked as verified, with
SKAL-certified organic producers clearly flagged, so users can trust what
they're seeing - A subscription model built into the web platform — Farmsy Premium
(yearly or lifetime, processed via Stripe) unlocks unlimited search
results and full farm details, giving the platform real, working
monetization from day one
Why This Web Development Project Matters
This project is a clean example of how Varix approaches web development:
take a genuinely useful but messy real-world dataset — thousands of small,
independent farms with no standardized online presence — and turn it into
something fast, trustworthy, and simple enough that a regular user opens it
while standing in their kitchen deciding what to cook for dinner.
It's also proof that a web platform can carry real business logic from
launch — subscriptions, verification, and geolocation-driven search — not
just static marketing pages.
The Result
Farmsy's web platform is live now at farmsy.app,
actively used by consumers across the Netherlands and Belgium, and forms
the data and business logic foundation that the Farmsy iOS and Android
apps build directly on top of. Read
more about that mobile rollout in our case study on taking Farmsy native on
iOS and Android.
See the full project details on our Farmsy work page.
Looking for a Similar Web Development Project?
If you're sitting on a messy dataset, a fragmented directory, or an idea
that needs a fast, trustworthy web platform built around it — get in touch
with Varix. This is exactly the kind of
web development project we specialize in.