Mapping 8,000 Farms: How We Built Farmsy's Web Platform
The Problem
Local, direct-from-farmer food is everywhere across the Netherlands and Belgium — farm shops, milk taps, organic producers, pick-your-own plots — but almost none of it is easy to find. There was no single place for someone to search their area and see what's actually nearby, what a farm sells, when it's open, and how to get there. Farmsy set out to solve exactly that problem, starting as a web-based product.
What We Built
Varix designed and built Farmsy's web platform end-to-end:
- A map-first discovery experience — users search their area and see every nearby farm shop, milk tap, or pick-your-own location on an interactive map, rather than scrolling a static list
- Structured farm data at scale — the platform launched with 8,000+ verified farm listings across the Netherlands and Belgium, each with opening hours, product details, contact info, and photos in one consistent format
- A three-step user flow — search the area, pick a farm, get directions and go buy — kept deliberately simple so the product stays fast and low-friction
- A verification layer — farms are marked as verified, with SKAL-certified organic producers clearly flagged, so users can trust what they're seeing
- A subscription model built into the product — Farmsy Premium (yearly or lifetime, processed via Stripe) unlocks unlimited search results and full farm details, giving the platform a real, working monetization layer from day one rather than bolting one on later
Why This Matters
This project is a clean example of Varix's core web development approach: take a genuinely useful but messy real-world dataset (thousands of small, independent farms with no standardized online presence) and turn it into something fast, trustworthy, and simple enough that a regular user opens it while standing in their kitchen deciding what to cook for dinner.
It's also proof that a web platform can carry real business logic from the start — subscriptions, verification, and geolocation-driven search — not just static marketing pages.
The Result
Farmsy's web platform is live now at farmsy.app, actively used by consumers across the Netherlands and Belgium, and forms the data and business logic foundation that the mobile apps (see our separate case study on the iOS/Android rollout) build directly on top of.
Want Something Similar?
If you're sitting on a messy dataset, a fragmented directory, or an idea that needs a fast, trustworthy web product built around it — get in touch. This is exactly the kind of build we specialize in.