From Browser to Pocket: Taking Farmsy Native on iOS and Android
The Starting Point
Farmsy's web platform proved the core idea worked: real users, real farms claiming listings, real Premium subscriptions, all built around map-based discovery of 8,000+ verified farms across the Netherlands and Belgium. But "find a farm near me right now" is fundamentally a phone-first moment — someone standing outside deciding where to go, not sitting at a desktop. The natural next step was mobile.
The Challenge
Going from a web product to native apps is not a simple copy-paste job. The real risk in a project like this is ending up with two disconnected products — a website and an app that quietly drift out of sync on farm listings, claim status, or subscription state. The goal for this build was one product across three surfaces, not three separate products wearing the same logo.
What We Built
- A shared data and business-logic layer — farm listings, ownership claims, and Premium subscription status stay consistent whether a user is on web, iOS, or Android, all reading from the same source of truth
- A native Android app, shipped and live now on Google Play, built around the same core flows as the web product — map search, farm detail views, and Premium unlock — so the mobile experience feels native, not like a wrapped website
- An iOS build in active development, following the same shared-architecture approach so launch is a deployment milestone, not a from-scratch rebuild
- Mobile-specific UX work the web version never needed — location permission handling, on-the-go map performance tuning, and native app store subscription handling, distinct from the web's Stripe-based checkout
Why This Matters
This project is the clearest demonstration of how Varix approaches multi-surface products in general: build the data and logic layer once, correctly, and let it power however many front-ends the product actually needs — instead of treating web and mobile as separate projects run by separate teams on separate timelines.
The Result
Farmsy is live on Android now via Google Play, with iOS in active development on the same shared architecture — meaning the eventual App Store launch adds a surface, not a rebuild.
Want Something Similar?
Already have a web product and thinking about going mobile? Get in touch — we'll show you how to do it without duplicating your entire system.
